A Diplomate shares his management, marketing, and networking advice.
There are many models that dentists can follow to integrate dental sleep medicine into their practices. My journey into dental sleep medicine is probably not much different than others, but I hope by sharing some of my experiences, other dentists will be better able obtain the personal and professional achievement that dental sleep medicine can bring.
I have reaped health benefits; I no longer spend the entire day contorting my neck and back doing crowns, implants, and other general dentistry procedures. My staff and my family benefit from the additional revenue the services bring to the practice. And of course, patients receive much-needed treatment for a medical disorder—and the potential to lead more fulfilling lives.
Target Market: Current Patients
An early decision to make is who your target market will be. Will you focus on existing patients? Should you design a social media program that will attract new patients? Or maybe you will decide to develop the model I chose, which is to focus on…