Is 4 am the new 6am?
I’ll let you decide … and I’ll share the results of a sleep makeover I did for a journalist later in this article.
This past week in an article in the Wall Street Journal, a journalist interviewed several billionaires and discovered that they all seem to find 4 am as their “most productive time of day.” If you want to learn why this will only work out for about 15% of the population, keep reading or if you prefer to read on the blog head on over.
The reasoning, according to the reporter, that this crazy early morning hour is so good for the interviewee’s productivity was threefold:
- At that hour, there are minimal distractions (kids, family, employees or bosses)
- There is almost no one emailing to texting you
- There is less to look at on social media
The group of people were not a huge surprise: Tim Cook (CEO of Apple), Richard Branson (CEO of Virgin Atlantic), Michelle Gass (former President of Starbucks; you know she’s drinking her product at 4 am). But …